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Cymbic Develops Web Presence for Entrisphere's Wide Launch
February 22, 2005 (San Rafael, CA) —Cymbic, Inc. completed an overhaul of the online presence for Entrisphere,
helping support the telecom company in one of the most anticipated launches of the tech recovery. Entrisphere provides
equipment to telecom carriers that simplifies network systems while supporting advanced triple-play services. The launch comes
after a lengthy stealth period during which Entrisphere developed key partnerships with industry-leading carriers.
The challenge in building a new online presence for Entrisphere lay in crossing the divide from a secretive startup to a major industry player overnight. Entrisphere wanted to make a bold statement about its new competitive position, while continuing to reflect the values of product quality and industry-leading service that have been the foundation of its reputation. In order to strike the right presence of both confidence and reliability, Cymbic focused on establishing a bold visual image while paying careful attention to a user experience that would respect the users "time-on-task". The Cymbic team developed comprehensive profiles of both the general market and specific user groups, interviewed members of the Entrisphere sales team, and employed a cognitive design methodology to build a site that would satisfy business users. About Cymbic
Cymbic, Inc. is a full-service technology marketing firm providing strategy, marketing, creative and technology services to technology businesses. With strong roots in consumer marketing, Cymbic has 15 years experience positioning, marketing and branding technology products and businesses around the world. Based in San Rafael, Cymbic currently serves clients in the United States, Asia and South America. Cymbic's Web site is www.cymbic.com.
About Entrisphere
Entrisphere is leading the business of access network evolution by simplifying network architectures, enabling multi-service delivery, and eliminating barriers to deployment flexibility and profits. Entrisphere's comprehensive access solutions, including the BLM 1500 system, ease migration for incumbent carriers by delivering advanced communications and entertainment services over circuit or packet networks based on PON or copper transport. With decades of experience supplying the global carrier market, the Entrisphere team uniquely understands the operational challenges of delivering advanced services while preserving competitive leadership.
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Copyright © 1988-2005 Cymbic. All rights reserved.
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