Cymbic commands a unique combination of core competencies and key partnerships, organized to meet the strategic and tactical demands of our clients. From research to response metrics, we're with our clients every step of the way—whether building market growth with a new product focus, or improving revenues from an existing install base. We strongly believe that every initiative is not just about winning business today, but about building the tools to win business more efficiently tomorrow.

Customer Aquisition/Retention
Winning customers isn't enough to support a winning strategy—successful companies focus on winning, and keeping, the right customers. Cymbic's customer development program begins with a focus on integrating sales and marketing organizations in order to facillitate effective lead generation, qualification, tracking and support, leading to the ultimate benchmarking of Customer Lifetime Value. Cymbic provides tactical services in market research, lead generation, loyalty programs, marketing communications and marketing asset development.

Product Launch/Optimization
Launching a successful product in today's competitive markets requires far more than a roadmap and a launch schedule. Cymbic provides strategic support in mapping market drivers to product feature sets, establishing market share benchmarks and expected ROI, and developing competitive product positioning. Cymbic offers implementation services including usability optimization, UI design, product packaging, documentation design, product collateral, promotion and launch plans.

Competitive Positioning
In the right hands, nearly every facet of a successful company can provide a competitive advantage. But establishing a beachhead in the marketplace begins with a clear understanding of market-shaping forces. Cymbic's positioning program offers guidance in competitive analysis, segmentation, differentiation and value proposition development. Cymbic also provides services in competitive forecasting, marketing plan development, communications, and public relations and analyst relations planning.

Corporate and Product Branding
A strong brand embodies the soul of a business—it grows to reflect a company's strength and its value to customers, partners and employees. Cymbic's identity practice is unmatched in the technology industry. Our programs have become the catalyst of corporate pride and customer loyalty for some of the industry's most successful businesses. Cymbic offers services for building and extending brands including decisioning, identity design, collateral systems, communication standards and asset management, as well services for creating and leveraging the entire spectrum of marketing assets, from Web sites and data sheets to emarketing programs and tracking tools.

Positioning for M & A
When it's all said and done, many of the most successful technology software companies are either acquired or acquire other companies to expand their reach. Cymbic has worked both sides of the M & A equation, building up brands for the aquisition market and absorbing assets into the aquiring brand family. Our services include brand and packaging face lifts, product optimization, asset audits and asset integration.

If you'd like to find out what kind of metrics are appropriate for your marketing program, don't hesitate to call. We're happy to answer your questions.