Cymbic's suite of marketing roadmap and modelling services are designed to paint the clearest possible picture of the market forces, corporate strategies, customer expectations, and organizational resources that shape your marketing programs.

Marketing Roadmaps detail the chain of market drivers that turn customer needs into product definitions. These roadmaps provide a strong foundation for segmentation strategy, competitive positioning, and market development plans.

Marketing Lifecycle Models detail the translation of your corporate strategy into marketing management and tactical execution. These models provide the groundwork for marketing analytics, as well as internal process improvements such as sales and marketing integration.

Customer Lifecycle Models detail the path that prospects and customers take in developing a relationship with your company. These models go well beyond the sales pipeline to build a foundation for tracking Customer Lifetime Value and other marketing performance metrics.

Touchpoint Mapping details the array of brand assets that seal the bond between your company and your customers. These maps provide a clear view of how your brand is leveraged to move customers effectively through each relationship channel with a consistent and differentiated image.

NEW Ecosystem Models. Cymbic is currently developing a new methodology for mapping marketing ecosystems. If you're a B2B company operating within a complex value chain, we're actively reviewing test cases and would like to talk to you. Please drop us a note.

If you'd like to find out what Cymbic's marketing roadmap and modelling can do for your company, don't hesitate to call. We're happy to answer your questions.