Using marketing ROI metrics, marketers can plan budget allocation, track performance and substantiate the value of marketing investments. Use this general ROI calculator to explore your marketing performance.

How many customers do you have today?

 

A year from now, how many of these customers will remain?

 

What do average customers spend with you in the first year?

$ 

What do average customers spend with you each subsequent year?

$ 

What are your gross margins?

 

 %

How much do you plan to grow your customer base in the next year?

 

 %

What percentage of prospects will you qualify as leads?

 

 %

What percentage of qualified leads will you convert into customers?

 

 %

How much will you budget for acquisition marketing this year?

$